The “Armonía” Market is one of the historical places of Santiago del Estero , where many families found a space to install their stalls and have an honest job opportunity. Noti News spoke with Susana Di Lello, who together with her family have a business called “Mari Ruíz Regional Products” .
Susana is 42 years old and from a very young age she accompanied her grandparents in that job. They live in the Puestito de San Antonio and highly value their family legacy.
Di Lello told us about how they started with the venture: «Our business is regional products and we have always been dedicated to this. It is a family business, which comes from third generations.
«My grandparents started selling vegetables in the Abasto market and then in the Armonía. As they grew in their field, they increased some more things, such as condiments, syrup and later handicrafts »he proudly told us.
In turn, he added: “Today we continue to work as a family and the granddaughters are the ones who continue to sell and make the family income from this.”
The family was one of the first to be part of each fair that brought together the community: “We started working on Expo 95, which was in Parque Oeste. It has started with large companies and then they held an Expo Italia fair. In those we were always summoned. Then the Craft Fair was rotated in different places, in Plaza Libertad, in Parque Oeste and finally in Parque Aguirre».
The culture of Santiago has characteristic features and thanks to this work it was easier for them to identify them: “We have our store in the harmony market and we have grown there,” he stressed. “We know a lot about the identity of Santiago, what they consume, what a tourist is looking for, a person from Santiago who is living in another province and a tourist who comes and consumes or the products that are to be taken to people who live in other places. Likewise with the international ones, who are looking for dunks of wood or boards ».
During the pandemic they looked for ways to reinvent themselves. They posted on Facebook, but the success was not what they expected. Despite this, they sent products to Salta and Jujuy.
In that sense, he made known how they went through the pandemic: «It has been complicated for the crafts sector and at the same time for the people who produce. We work with many artisans, we have wood and ceramics. We receive what the artisans do »he began recounting himself. «Many people have lost their source of work, because they could not produce and the people who work with them have had to look for other alternative jobs. We have things that have been left to us for three years »he reflected.
“Mari Ruíz Regional Products” returned this year to the Artisans Fair and Susana told us how the process went: “We have a stand in the Armonía Market and have food products such as spices, honey and cheeses , we were able to obtain permission. If not, we wouldn’t be able to come, because it involves a lot of investment in materials and products. For many years we have had to accumulate merchandise and they did not sell to us. Our investment was to keep the handicrafts and with what we could sell, invest in wooden gourds, spoons and boards »she confessed.
For her part, Susana opened her heart and told us that at first she studied, graduated and practiced nursing, but left her profession to dedicate herself fully to what makes her happy: the family business.
“Mari Ruíz Regional Products” is located in Mercado Armonía, on the upper floor, premises 76 to 79, and on the ground floor, premises D57.